[Edahn Golan] Be Real, Maintain Price, Don’t Be A Clone: Viva Las Vegas

While clearly better than last year’s show, the recent JCK Las Vegas trade show proved that the fine jewelry industry is still far from being out of the cold. Diamond booths were surprisingly busy, and it seems that generally the industry is making strides to combat some of its main issues: generic marketing and lab-grown goods.

Exhibition Business – Jewelry

According to exhibitors at the higher-end venues, Couture and Luxury, business was “good.” Traffic was not high, but those that were there were there with the intention, or at least the willingness, to buy.

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[Edahn Golan] The Lab-Grown Consumer Numbers You Need to Know

For several years, the diamond industry has been grappling with the introduction of gem-quality lab-grown goods to the consumer market. However, even with all the talk, one essential component seems to be missing – hard numbers. Just how many such items were bought by consumers, in what sizes and shapes, in what sales patterns, and most importantly, what do they represent in terms of share of market?

These are essential questions that need to be answered because otherwise how would the natural diamond industry know what it’s facing? If we are to accept it as a given that lab-grown gems are here to stay (and that is indeed the case), then diamond miners, manufacturers, jewelry makers and retailers need to have some basic numbers on hand to understand and plan ahead for this new consumer product.

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